Create Insights with Website Analytics Event Tracking, Integrations, & Custom Reports
Learn From Your Data, Don’t Just Collect It
If you already have a website for business, you’re probably familiar with tracking scripts. These snippets are easy to install to your website, but data by itself doesn’t deliver any value to your business. The value of analytics data is in how you use the data to build new insights that help you make informed decisions for your business and marketing efforts.
Particularly when setting up SEO service or paid advertising campaigns, we build value into data from the very beginning by building analytics and event tracking strategies that specifically target the valuable interactions between your business and your end-users, wherever they come from.
Making the Most of Google Analytics
Google Analytics is a robust platform for organizing your data for deeper insights. However, the majority of business owners neither have the time nor experience to optimize their website analytics and reporting. Google Analytics 4, for example, is capable of in-depth data analysis, audience building & segmentation, cross-platform integration, revenue tracking, and more. Setting up a Google Analytics account is free, but using the tool to deliver meaningful insights can take time and experience to implement correctly.
At D20, we implement Google Analytics and other tracking scripts through Google Tag Manager, allowing you to streamline your data tracking and tag management without the need for constant code changes on your website.
Custom Event Tracking with the Data Layer
The data layer is a structured, standardized JavaScript object within a web page that serves as a bridge between the data on a website and analytics tools like Google Analytics. This complex data object holds information about what your users are doing while browsing your website. Effective use of the data layer allows for easier, more accurate collection and transmission of user data between your website and various analytics platforms.
When we set up analytics, we use the data layer to create custom event tracking that allows for direct visibility into specific user interactions like button clicks, form submissions, and content engagement.
Custom Event Creation
Identify key user interactions and set up custom events through the data layer.
Analytics Integration
Transmit custom event data from your website to an analytics platform like Google Tag Manager.
Collect Insights
Review event tracking analytics and metrics to identify positive trends and challenges with user behavior.
Enhancing Strategies
Use data insights to improve user experience, optimize conversion paths, and better target specific audience segments.